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Academic Journal

‘Buy buy Miss American Pie’.

Subjects: MARKETING research; ECONOMISTS; CONSUMER behavior

  • Source: Marketing Theory; Dec2015, Vol. 15 Issue 4, p565-569, 5p

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Academic Journal

The erasure of antagonisms between popular music and advertising.

Subjects: POPULAR music; MUSIC advertising; MUSIC industry

  • Source: Marketing Theory; Jun2014, Vol. 14 Issue 2, p167-183, 17p

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Academic Journal

Rudiments of a value praxeology.

Subjects: PRAXEOLOGY; MARKETING; CONSUMER behaviorKARABABA Basin (Turkey)

  • Source: Marketing Theory; Mar2014, Vol. 14 Issue 1, p129-133, 5p

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Academic Journal

Market practices of legitimization: Insights from Consumer Culture Theory.

Subjects: MARKETING; LEGITIMATION (Sociology); CONSUMER behavior

  • Source: Marketing Theory; Jun2013, Vol. 13 Issue 2, p193-211, 19p

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Academic Journal

Consumer culture theory: The ironies of history.

Subjects: CONSUMER behavior; SPECIAL issues of periodicals; DEBATE

  • Source: Marketing Theory; Jun2013, Vol. 13 Issue 2, p139-147, 9p

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Academic Journal

Rethinking consumer culture theory from the postmodern to the communist horizon.

Subjects: CONSUMER behavior; MARKETING; COMMUNISM

  • Source: Marketing Theory; Jun2013, Vol. 13 Issue 2, p213-225, 13p

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Academic Journal

Co-creation and co-destruction: A practice-theory based study of interactive value formation.

Subjects: MARKETING theory; EMPIRICAL research; TRANSPORTATION

  • Source: Marketing Theory; Sep2011, Vol. 11 Issue 3, p351-373, 23p

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Academic Journal

Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system.

Subjects: MARKETING; CONSUMER behavior; PURCHASINGALDERSON, Wroe

  • Source: Marketing Theory; 12/01/2010, Vol. 10 Issue 4, p347-367, 21p

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Academic Journal

Branding in the post-internet era.

Subjects: BRANDING (Marketing); BRAND name products; MARKETING

  • Source: Marketing Theory; Mar2009, Vol. 9 Issue 1, p141-144, 4p, 1 Diagram

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Academic Journal

The collective amnesia of marketing scholars regarding consumers' biological and evolutionary roots.

Subjects: AMNESIA; CONSUMER research; MARKETING strategy

  • Source: Marketing Theory; Dec2008, Vol. 8 Issue 4, p425-448, 24p

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  • 1-10 of  24 results for ""CONSUMER behavior""